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Suite 3502, 433-11TH AVE SE
Calgary, AB, T2G 0C7



Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness tracker covers for the Fitbit Flex and JawboneUP and UP24. Design.UX makes fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 

Fitbit IPO Excitement

Jim Letourneau

The recent Fitbit IPO values the company at $US6.5 billion. Not a bad way for the fitness wearable maker to start its public company journey. Meanwhile, the ever litigious Jawbone recently raised US $300 million at a valuation of ~US$3 billion. Jawbone also makes headsets and speakers but they are struggling in the fitness tracker arena.

The IDC data below show Fitbit's massive market share lead over Jawbone and Garmin. IDC also points out that the wearable devices market is growing faster than any other segment in the global consumer electronics market. 

Wearable Vendor Market Share and Sales

According to The NPD Group, Fitbit had the highest selling connected activity trackers in the United States in the first quarter of 2015, with an 85% share of the U.S. connected activity tracker market, by dollars, up from 70% for the year 2014 and 59% for the year 2013.

For now, Fitbit is the market leader.