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Suite 3502, 433-11TH AVE SE
Calgary, AB, T2G 0C7



Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness tracker covers for the Fitbit Flex and JawboneUP and UP24. Design.UX makes fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 


Jim Letourneau

We've completed our rebranding to Design.UX™ from Dress.UP Fitness Bracelets. Our Internet presence was a wide ranging mix of websites and social media accounts that all required major revisions. A great example of the ripple effect. Here is our press release:

Dress Up Fitness Bracelets Inc. Adopts Design.UX™ as International Brand Name

Industry: Fashion

Dress.UP is now Design.UX™ and our selection of covers for Fitbit Flex and Jawbone UP will carry the new brand name going forward.

Calgary (PRUnderground) October 1st, 2014

Dress Up Fitness Bracelets Inc. announces that it has adopted Design.UX™ as its international brand name. Julia Turnbull, Design.UX CEO says, “The rebranding coincides with the one year anniversary of our company and better reflects our widening range  of  product offerings for a variety of fitness trackers as well exciting new products currently in development.  Our business has grown dramatically. We felt our previous name was too narrow in scope.”

About our name – Design.UX

Design is art. Moving beyond the crayon box for colors, patterns and styles that transform wearable fitness trackers and other consumer goods into fun, fashionable accessories.

UX is user experience. It involves a person’s feelings, behaviours and beliefs around using a product. We believe the ability to change designs and customize a standard consumer good encourages usage.

About our Customers

Design.UX customers desire to reinterpret and customize iconic consumer items to better reflect their personal tastes. Our products allow a swift transformation of a product for any occasion. We believe this encourages a closer connection to the base product and encourages usage.

Many of our customers are successful female professionals. Our products allow them to sport their wearables without having to hide them because of their inherent unfashionability.  

About our Products

Initially, Design.UX focused on making stretch fabric covers for the Jawbone UP wearable. We have since added a more comprehensive line of products for Fitbit Flex and we anticipate launching a line of accessories related to home goods in the near future.

For more current information about Design.UX products, please visit http://www.design.UX.com.

About our Rebranding

  • Dress.UP is now Design.UX™ and all our products will carry the Design.UX brand going forward.

  • Our logo will continue to feature the letters “D.U”. All references to Dress.UP have been rebranded to Design.UX™

  • Our offices have moved to Suite 3502, 433-11th AVE SE, Calgary, AB T2G 0C7

  • All emails and links using dressupfitbracelets.com will continue to operate but they are being forwarded to designux.co. Please update your contact information. For example: Julia@dressupfitbracelets.com is now Julia@designux.co.

  • Our social media accounts all reflect a variation of the Design.UX brand. Please connect with us here:

About Design.UX™

Design.UX™ makes fitness trackers fashionable. We design and manufacture covers for Fitbit Flex and Jawbone UP wristbands along with Pendant Pouches compatible with leading fitness trackers. Design.UX products have sold in over 40 countries.