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Suite 3502, 433-11TH AVE SE
Calgary, AB, T2G 0C7




Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness tracker covers for the Fitbit Flex and JawboneUP and UP24. Design.UX makes fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 

Fitbit on a Vacation

Jim Letourneau

Julia and I have been travelling for many weeks now and I'm impressed with how she religiously checks her Fitbit Charge HR. At the top of every flight of stairs or at a rest stop on a steep incline, she'll be checking her heart rate and step/stair count. I tend to wait until the end of the day to check my steps. I guess everyone is going to have a different approach to tracking their activity.

We've been in airports for two days in a row and there can be more steps than expected. More on that soon!

Hiking in Santorini

Global Sales

Jim Letourneau

One of the fun things about selling Design.UX Fitbit fashion accessories online is that we are able to sell all over the globe. This screen capture is from our PayPal account. It doesn't include all of our customers but it includes a hefty sample. We've sold to over 40 countries!


Countries that Design.UX has sold to

Countries that Design.UX has sold to

Fitbit Sales vs Apple Watch

Jim Letourneau

The launch of the Apple Watch didn't hurt Fitbit sales one bit according to new data released by Slice Intelligence. As an e-tailer of Fitbit accessories, we are always watching the trends. After the initial hype, it is somewhat surprising to see that Fitbit sales actually INCREASED after the Apple Watch launch date. 

Source: Slice Intelligence, copyright 2015. U.S. online consumers.

Source: Slice Intelligence, copyright 2015. U.S. online consumers.

Wearables are Worth Watching

Jim Letourneau

We've been combing through Fitbit's recent IPO filings. They share some interesting data on the state of the health and fitness market as a whole as well as the rapidly increasing demand for wearables. It's a fast growing market as evidenced by this quote from their S-1.

Based on information from industry sources, we estimate consumers spent over $200 billion in 2014 on health and fitness services, such as gym and health club memberships, commercial weight management services, and consumer health products, such as weight management products and dietary supplements. In addition, IBISWorld estimates that the corporate wellness industry will grow from $7.4 billion in 2014 to $10.4 billion in 2018 in the United States.


Fitbit IPO Excitement

Jim Letourneau

The recent Fitbit IPO values the company at $US6.5 billion. Not a bad way for the fitness wearable maker to start its public company journey. Meanwhile, the ever litigious Jawbone recently raised US $300 million at a valuation of ~US$3 billion. Jawbone also makes headsets and speakers but they are struggling in the fitness tracker arena.

The IDC data below show Fitbit's massive market share lead over Jawbone and Garmin. IDC also points out that the wearable devices market is growing faster than any other segment in the global consumer electronics market. 

Wearable Vendor Market Share and Sales

According to The NPD Group, Fitbit had the highest selling connected activity trackers in the United States in the first quarter of 2015, with an 85% share of the U.S. connected activity tracker market, by dollars, up from 70% for the year 2014 and 59% for the year 2013.

For now, Fitbit is the market leader.