The launch of the Apple Watch didn't hurt Fitbit sales one bit according to new data released by Slice Intelligence. As an e-tailer of Fitbit accessories, we are always watching the trends. After the initial hype, it is somewhat surprising to see that Fitbit sales actually INCREASED after the Apple Watch launch date.
Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness tracker covers for the Fitbit Flex and JawboneUP and UP24. Design.UX makes fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women.
We've been combing through Fitbit's recent IPO filings. They share some interesting data on the state of the health and fitness market as a whole as well as the rapidly increasing demand for wearables. It's a fast growing market as evidenced by this quote from their S-1.
Based on information from industry sources, we estimate consumers spent over $200 billion in 2014 on health and fitness services, such as gym and health club memberships, commercial weight management services, and consumer health products, such as weight management products and dietary supplements. In addition, IBISWorld estimates that the corporate wellness industry will grow from $7.4 billion in 2014 to $10.4 billion in 2018 in the United States.
The recent Fitbit IPO values the company at $US6.5 billion. Not a bad way for the fitness wearable maker to start its public company journey. Meanwhile, the ever litigious Jawbone recently raised US $300 million at a valuation of ~US$3 billion. Jawbone also makes headsets and speakers but they are struggling in the fitness tracker arena.
The IDC data below show Fitbit's massive market share lead over Jawbone and Garmin. IDC also points out that the wearable devices market is growing faster than any other segment in the global consumer electronics market.
According to The NPD Group, Fitbit had the highest selling connected activity trackers in the United States in the first quarter of 2015, with an 85% share of the U.S. connected activity tracker market, by dollars, up from 70% for the year 2014 and 59% for the year 2013.
For now, Fitbit is the market leader.
We're happy to announce that we have expanded our sales of Fitbit accessories to Amazon.com.
While we love having our customers deal directly with us via this website to purchase fashionable Fitbit accessories, we're not averse to selling in other online marketplaces like eBay and Amazon.ca. Up until a few weeks ago, it was not a straightforward process for a Canadian based company to sell on Amazon.com.
Currently our listings are:
We recognized early on at Design.UX (at least Pat and Julia did) that wearable devices needed to look good if they were to become popular. Our company is at the convergence of fashion and technology.
Jim was quoted in this Marketplace Morning Review about how important fashion is for wearables.