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Suite 3502, 433-11TH AVE SE
Calgary, AB, T2G 0C7




Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness tracker covers for the Fitbit Flex and JawboneUP and UP24. Design.UX makes fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 

Wearables and Fashion - The iWatch

Jim Letourneau

We recognized early on at Design.UX (at least Pat and Julia did) that wearable devices needed to look good if they were to become popular. Our company is at the convergence of fashion and technology. 

Jim was quoted in this Marketplace Morning Review about how important fashion is for wearables.

How to Put on a Design.UX™ Fitbit Flex Cover

Jim Letourneau

We are creating a series of videos on how to use our Jawbone and Fitbit Flex accessories. We've posted our Jawbone UP video on our FAQ and the others will be up shortly. We've noticed that our customers have some struggles with putting their covers on their Fitbit Flex. We walked through a few steps and hacks with a recent customer and thought the information was worthy of sharing.

The end result looks GREAT!

The end result looks GREAT!

Thanks for this - I received a package yesterday but they appear to be for the Jawbone.  The covers are long and thin and labeled M/L.   They don't remotely fit on the Fitbit.

Were the wrong ones sent?



I apologize for the confusion on the packaging. I can confirm that you have received the correct product. We have just shot some videos showing how to put on our Design.UX™ covers. The one for Fibit Flex should be up any day but even this video showing the Jawbone might help you. 

(I can tell you that the video for putting on the Fitbit Flex cover lasts about 2 minutes so they do require more patience)

The trick to getting these on is that the material is very stretchy. Don't be afraid to really pull as you thread the Fitbit Flex bracelet through the cover. It can take a couple of minutes to thread the cover on but the end result looks great. If the material was loose it wouldn't have the nice finished look. One hack that some of our customers use is to pre-stretch the fabric using a table knife or a big sharpie. 

Please give them a serious try and if you are unhappy with them, you can return them.

Thanks again for your purchase


Thanks.  I couldn't even get it over the end of the Fitbit band as it seems way too small.  I'll try stretching it more.

Also, the cover length is several inches longer than my Fitbit.  Can I trim this?


You have a couple of options with the excess material. You can fold it back on itself to tidy it up or you can trim them with scissors. We heat treat the ends to prevent fraying so you might find the ends fray a little over time. If that happens you can always re-trim (A hair dryer isn't quite hot enough to heat treat the ends yourself and I can't recommend that you use an open flame on your Design.UX™ cover).

Let me know how you make out


Worked.  But what happens when I need to charge the battery (every few days) - do I have to take the whole thing off again or can I cut a slit in it to allow this?  

What are others doing?



That looks fantastic! I'm glad you didn't give up. Unfortunately you do have to pull the cover off to recharge your tracker. 

Fortunately, taking them off a Design.UX™ cover is easier. While they still take some time to put back on, now that your cover is stretched and you've mastered how to pull them on, things should go a bit more smoothly. 

Have a great day!

PS We are launching a new product called a Pendant Pouch which is much easier to use. I've attached a couple of photos. We don't have them up on our website yet.



Jim Letourneau

We've completed our rebranding to Design.UX™ from Dress.UP Fitness Bracelets. Our Internet presence was a wide ranging mix of websites and social media accounts that all required major revisions. A great example of the ripple effect. Here is our press release:

Dress Up Fitness Bracelets Inc. Adopts Design.UX™ as International Brand Name

Industry: Fashion

Dress.UP is now Design.UX™ and our selection of covers for Fitbit Flex and Jawbone UP will carry the new brand name going forward.

Calgary (PRUnderground) October 1st, 2014

Dress Up Fitness Bracelets Inc. announces that it has adopted Design.UX™ as its international brand name. Julia Turnbull, Design.UX CEO says, “The rebranding coincides with the one year anniversary of our company and better reflects our widening range  of  product offerings for a variety of fitness trackers as well exciting new products currently in development.  Our business has grown dramatically. We felt our previous name was too narrow in scope.”

About our name – Design.UX

Design is art. Moving beyond the crayon box for colors, patterns and styles that transform wearable fitness trackers and other consumer goods into fun, fashionable accessories.

UX is user experience. It involves a person’s feelings, behaviours and beliefs around using a product. We believe the ability to change designs and customize a standard consumer good encourages usage.

About our Customers

Design.UX customers desire to reinterpret and customize iconic consumer items to better reflect their personal tastes. Our products allow a swift transformation of a product for any occasion. We believe this encourages a closer connection to the base product and encourages usage.

Many of our customers are successful female professionals. Our products allow them to sport their wearables without having to hide them because of their inherent unfashionability.  

About our Products

Initially, Design.UX focused on making stretch fabric covers for the Jawbone UP wearable. We have since added a more comprehensive line of products for Fitbit Flex and we anticipate launching a line of accessories related to home goods in the near future.

For more current information about Design.UX products, please visit http://www.design.UX.com.

About our Rebranding

  • Dress.UP is now Design.UX™ and all our products will carry the Design.UX brand going forward.

  • Our logo will continue to feature the letters “D.U”. All references to Dress.UP have been rebranded to Design.UX™

  • Our offices have moved to Suite 3502, 433-11th AVE SE, Calgary, AB T2G 0C7

  • All emails and links using dressupfitbracelets.com will continue to operate but they are being forwarded to designux.co. Please update your contact information. For example: Julia@dressupfitbracelets.com is now Julia@designux.co.

  • Our social media accounts all reflect a variation of the Design.UX brand. Please connect with us here:

About Design.UX™

Design.UX™ makes fitness trackers fashionable. We design and manufacture covers for Fitbit Flex and Jawbone UP wristbands along with Pendant Pouches compatible with leading fitness trackers. Design.UX products have sold in over 40 countries.


Fitbit Flex Covers Now Available on Amazon.ca

Jim Letourneau

We have set up a few listings of our most popular Fitbit Flex covers on Amazon.ca. Probably the easiest way to find us is to search for "fitbit covers". We'll gradually add more listings over the coming weeks. We've come a long way from our Kickstarter campaign. We've now sold our covers to people in over 40 different countries!

Our products are now available on three channels, our website, eBay and now Amazon.ca. 

We are not affiliated with Fitbit Inc. but love their products :)